I am a marketer who believes that great marketing isn't about convincing people they need something they don't, but in showing why a product has features that can benefit your life, and make it easier, faster, stronger, slower, or just plain better.
I have helped Fortune 500 companies launch major products and rebranded many well-known products.
But at my core I care deeply about one thing - the User Experience. That is what it's all about.
Bellese Technologies, Lead Content Strategist
Groove Commerce, Head of Digital Strategy
2017 - 2020
PayPal, Brand Manager
2009 - 2016
AOL, Senior Manager, Online Marketing: User Optimization
1999 - 2008
Old Dominion University
Writer - Mace & Crown
UX Certification, Neilson Norman Group
UX Certification, Digital Certification Agency
Google Certified, Premier Partner
Adobe Creative Cloud
I believe every person has a story to tell. When we listen, we learn. When we learn we can adapt. And once we adapt, we grow.
Today's digital landscape provides the most amazing platform to learn about each other, our wants, hopes, and fears. And when we do, we can create amazing experiences.
In five years the web will look nothing like it does today. AI, AR, VR - these are about to change everything. The companies that have amazing experiences will thrive - the others will be left behind.
Companies are going to need the best UX minds around to prepare and execute this. I will be one of those minds.
The future is now.
And now, some candids...
When I have free time I enjoy playing music. I love the piano and can be found around Baltimore on a weeknight at an Open Mic.
Life is a problem. Let's solve it.
Music is just the sound of math. It's quantitative and qualitative all at once.
I help things grow, both personally and professionally.
If you are interested in UX Content Strategy, or if you just have a great story, please drop me a line. I love to share ideas and network.