Case studies available upon request.
UX Content Designer
Created and aligned a Content Strategy framework to support and transition the redesign of a healthcare quality self-serve insights platform for the Centers for Medicare & Medicaid Services. Developed the end-to-end experience for internal-facing content across all consumption channels.
At Groove, my main focus is on creating amazing experiences for our client's. With an emphasis on consumer research, I craft unique and rewarding experiences that meet people where they are.
UX Researcher, Consumer Panel
As a fierce customer advocate, I spearheaded the research for the PayPal online marketing team and directed all research with the PayPal Consumer Panel. Comprised of 800 PayPal customers, this innovative panel provided real-time feedback on new PayPal experiences and programs.
An innovative leader, I broke new ground at AOL by merging direct-mail principles with digital campaigns for immediate results and real-time optimization. It being the early 90's, this became the foundation of modern eCommerce UX design.